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When Canadian startup Crew hired a professional photographer for a shoot, they got more than they could use.
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What do you do with photos leftover from a photoshoot for your startup’s landing page? Build the web’s best depository for royalty free photos, of course. It caught on, and people started using it for more than just meetups, eventually inspiring Craig to quit his day job and build Craigslist into a billion-dollar company. But where did it all start? As a newcomer to San Francisco in the early 90s, former IBM employee Craig Newmark created an email list for local events to help him meet people (Craig’s list, get it?). While you might not place it in the top echelon of tech companies, but there’s got to be something said for the more than 20-year-old classified’s side ability to whether the times. Turns out what they were doing was building an entirely new business and changing the way we communicate online, all without even realizing it at the time. “What is this company doing to make their core offering compelling? How do their shareholders feel about side projects like Twttr when their primary product line is, besides the excellent design, a total snoozer?” Instead of agonizing over the technical aspects of his side project idea, he decided to do what he knew he could: ProductHuntĭo you need to be technical to start a tech business? What about one that’s based around uncovering the latest tech tools? For Ryan Hoover, founder and CEO of ProductHunt-a platform and community that helps people discover new tech products and engage with their team-that was never a problem. 21 Successful Startups that Started as Side Projects 1. So if you’re looking to get inspired and learn from some of the top startups that started as side projects, let’s dive in. Even Y Combinator-the most successful startup incubator of all time-asks its applicants for a side project idea when they apply (and many end up being selected to pursue that instead of their original idea!) I think the person who can’t change his or her mind is dangerous. Steve Jobs was known for changing his mind instantly in the light of new facts, and I don’t know anyone who thought he was weak.” - Ed Catmull in Creativity Inc.Īpple’s founder (and the 21 others we’ll look at below) weren’t afraid of chasing ideas.
This strikes me as particularly bizarre-personally, I think the person who can’t change his or her mind is dangerous. “For many people, changing course is also a sign of weakness, tantamount to admitting that you don’t know what you are doing. But we forget that even the most successful companies were run by people just chasing the best ideas they could find, no matter what it looked like from the outside: It can mean looking from the outside like you don’t know what you’re doing. Try Planio.įinding out what people actually want can mean changing course. Which means that more than half of businesses die because they simply don’t know what their users want. Statistically speaking, 42% of failed startups cite a lack of need as the reason they went under. It’s about getting in the mud, dirtying up your hands, and working with what comes up. Running a successful startup isn’t about sitting back and planning until everything is perfect. Why Side Projects Can Be Shortcuts to Success In fact, some of the world’s most successful companies started as side projects.
This spirit of adventure, however, is sorely missing from our current working environment.ĭespite all the hype around personal side hustles, and the importance of hobbies and interests outside your job, entrepreneurs aren’t as willing to put their money where their mouth is and fund those crazy, moonshot ideas that could become million-or even billion-dollar businesses.Īnd this is a mistake. The truth is that they were all born out of experiments-ideas that seemed crazy at the time, but they tried them anyways. How many people believe they had it all figured out when they first started out? Think about the most innovative, industry leading businesses: Apple, Facebook, Google, SpaceX. If you want to be successful-truly successful-you can’t follow the path that’s already been taken. Sure, conventional wisdom says we can’t multi-task and need to stay away from shiny object syndrome. If you want to build a successful business, you need to be laser focused on a single goal, right? 12 min read 21 Side Projects That Grew into Million Dollar Startups (and How They Did It).
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